Marketing MSc

核心信息

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课程概览

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录取要求

2:1

中国学生细分要求：官网待复核。

课程模块

核心模块

• Consumer Behaviour and Analytics
• Marketing Management in the Digital Economy
• Marketing Strategy
• Research Methods in Marketing
• Sustainable Tourism Leadership
• Managing for Sustainability
• Launching an Entrepreneurial Business

选修模块

• Business to Business Marketing
• What is a market? A service ecosystem approach to understanding markets
• Organisational buying behaviour and market structures
• How do markets work? Creating and shaping new markets and maintaining market dynamics
• Market relations and sustainable competitive advantage
• Forming business networks: business network partnership attraction
• Business-to-Business marketing strategies
• Innovation in business networks
• Managing business networks: communication, coordination and learning in business networks
• Strategic market relations in the digital world
• Branding and building loyalty: value co-creation in network partnerships
• Branding and Marketing Communications

就业/职业信息

官网待复核：当前抓取未取得职业信息。